"AI-built" sounds like magic, and magic is usually a scam. So here's the opposite: a plain-English walkthrough of exactly how our RAG system turns a description of your business into a custom static website — and why the smarter it gets, the less you pay.
DIY builders give every salon and every plumber the same five layouts.
$3,000–$10,000 for a brochure site is real money for a small business.
You run a business. Dragging boxes around a page builder isn't the job.
Most small-business sites never rank because the basics were never wired in.
Every site we ship solves all four — by design, not by luck.
Generating a whole website with a frontier AI model on every request would be expensive — and you'd pay for it. We invert the equation: invest in retrieval (RAG). The system keeps a curated library of proven design patterns, copy strategies, and industry knowledge. The AI doesn't invent your site from nothing — it retrieves what already works for businesses like yours, then customizes it for you alone.
"The richer the retrieval layer, the cheaper — and better — every website becomes."
Your business description doesn't get pasted into a chatbot. It enters a layered, governed pipeline: an ingestion layer that structures what you told us, a retrieval layer that finds matching design and copy patterns, a generation layer that writes your pages, and an orchestration layer that logs every step. Same architecture serious AI products use — applied to your website.
Not magic — three deliberate steps. Retrieval finds the design patterns and copy strategies that fit your industry, generation writes your pages from them, and you preview everything before it publishes. Every step is logged. Every page is traceable.
We don't ship black boxes. Every page in your site has a build trace, every retrieval has a score, and every site we launch gets to make the next one smarter.
A closed loop, not a one-shot generator. Every build is scored against quality checks — speed, SEO, readability, mobile layout. What works gets folded back into the pattern library; what doesn't gets fixed at the source. Your site benefits from every site that came before it.
An agency's $5,000 invoice pays for human hours: design, copy, code, project management. In our pipeline those are the cheap steps — and retrieval keeps making them cheaper. We track every cost driver, pull the five levers that flatten the curve, and pass the difference to you. That's the whole trick: free to start, from $7 a month to publish, no catch.
Not a template marketplace, not a drag-and-drop toy. Six things every website we ship gets right — out of the box.
The self-serve app is launching soon. Until then, tell us about your business by email and we'll start the conversation — free to start, from $7/month to publish.